UNTUCKit vs Deo Veritas: which dress shirt is actually worth it?
Side by side on the specifications that decide how a shirt looks after a year: the collar interlining, how the size is arrived at, the cloth, and the price each brand actually advertises rather than the one on the ticket.
Deo Veritas delivers more shirt per dollar than UNTUCKit
Deo Veritas scores 35/100 on specification per dollar against 0/100 for UNTUCKit. The score weighs two things a shirt is actually judged on after a year: the collar interlining and how the size is arrived at. UNTUCKit does not publish its collar interlining, so there is nothing there to check. Price is the lowest per-shirt figure each brand advertises itself, not a list price neither of them expects you to pay.
- Lower advertised price: UNTUCKit — $79 against $150 a shirt
- Fit control: Deo Veritas — Questionnaire-derived size against alpha sizing (s/m/l/xl)
| Specification | UNTUCKit | Deo Veritas |
|---|---|---|
| List price, one shirtWhat a single shirt costs at full price. | $1151 | $15067 |
| Lowest advertised priceThe per-shirt price the brand itself promotes — its multi-buy ladder or standing sale. | $791 | $150 (no multi-buy)67 |
| Collar interliningA glued collar is what bubbles and curls after a year of washing. Most brands decline to say which theirs is. | Not published by the brand21 | Not published by the brand76 |
| How the size is decidedAlpha sizing asks you to fit the shirt; a drafted pattern fits the shirt to you. | Alpha sizing (S/M/L/XL)2 | Questionnaire-derived size7 |
| Cloth | The copy stays generic — premium, high-quality fabrics and 100% cotton you can wash, dry and wear. No weave name, weight, ply or yarn count is published. The wrinkle-free line is framed as resisting creasing rather than as a graded non-iron finish.12 | Dobby, twill and poplin plus cotton and Lycra stretch blends, across more than 200 fabrics with 19 collar styles and 10 cuff options. Ply and yarn count are not published, and there is no non-iron treatment stated.67 |
| Published construction | Nothing is published. No interlining, stitch density, single-needle seam, split yoke, gusset or button material appears on the collection or shirt pages; the brand specifies silhouette and length instead of construction.21 | Single needle stitching throughout, two-piece split yokes, reinforced bottom hem gussets and pattern matching at the placket and yoke. No stitch density is recorded here: the figure usually attributed to Deo Veritas comes from a construction page whose host no longer resolves, and the only live page carrying it is an unrelated third party describing a general industry standard. The same dead source is the only basis for the mother-of-pearl button claim, so that is not recorded either.7 |
| Where it is made | No country of manufacture is stated. One product description claims a Fair Trade Certified factory for a stretch cotton oxford but still names no country.21 | Names a continent, not a country: shirts are described as handmade using old-world techniques by the brand’s European team. No country or factory is published.7 |
| Returns | Thirty days from delivery for unworn, unwashed, undamaged items, exchanges included, and a prepaid return label is provided so the brand pays return shipping. A third-party return guide states a 60-day window; the brand’s own support pages say 30 and the two disagree.345 | Two clocks run at once: 30-day no-hassle returns, but fit and alteration claims must be notified within 15 days of receiving the item. On a first order the brand will alter regardless of fault, with an alteration credit of up to $50. Whether a custom shirt can be refunded is not addressed — the policy routes fit problems to alteration rather than refund — and who pays return shipping is not stated.8 |
| Turnaround | No dispatch or delivery time was reached on any UNTUCKit page read for this record. | Most custom orders ship within 14 to 21 days, via DHL. The designer page and the fit-guarantee page agree on this.87 |
| Spec per dollarCollar construction and sizing method against the price actually advertised (0–100). | 0/100 · Paying for the name | 35/100 · Fair |
Who each one is for
- UNTUCKit
- Someone whose whole problem is shirt length, not collar construction, and who wants a wrinkle-free shirt they never tuck in.
- Deo Veritas
- Someone who wants a split yoke and single-needle stitching without owning a tape measure, and will take two photographs instead.
Questions people ask about this pair
- Is UNTUCKit or Deo Veritas cheaper?
- UNTUCKit. Its lowest advertised price is $79 a shirt against $150 for Deo Veritas. At full list the two are $115 and $150.
- Which has the better collar?
- Neither can be separated on published evidence. Does not publish whether its collars are fused. Collar shape is offered as a filter — button down, camp, point, semi cutaway, spread — and nothing about interlining appears on any page read. Does not publish whether the collar is fused, on any live page. The brand publishes an unusually detailed construction list for an online made-to-measure house and interlining is simply not on it.
- How do I get the right size from UNTUCKit or Deo Veritas?
- UNTUCKit: Alpha sizing only, Small through XXX-Large, crossed with Slim, Regular, Relaxed, Tall Slim and Tall Regular and a sleeve length choice. There is no neck-and-sleeve sizing and no made-to-measure; the whole size system is built around shirt length rather than collar. Deo Veritas: Three routes: a QuickMeasure algorithm built on seven fit questions such as age, height and collar size with no tape measure required; a mobile app that takes two photographs of you; or traditional manual measurements entered by hand.
- What are the return policies?
- UNTUCKit: Thirty days from delivery for unworn, unwashed, undamaged items, exchanges included, and a prepaid return label is provided so the brand pays return shipping. A third-party return guide states a 60-day window; the brand’s own support pages say 30 and the two disagree. Deo Veritas: Two clocks run at once: 30-day no-hassle returns, but fit and alteration claims must be notified within 15 days of receiving the item. On a first order the brand will alter regardless of fault, with an alteration credit of up to $50. Whether a custom shirt can be refunded is not addressed — the policy routes fit problems to alteration rather than refund — and who pays return shipping is not stated.
What a made-to-measure shirt costs from the workshop
We are not on this page to sell you a third option you did not ask for, so here are the numbers to compare against the table above. A shirt cut to your own measurements in our Hoi An workshop is $39–$59 garment-only, depending on the cloth, with shipping quoted separately. There is no size to pick and no fit name to guess between: the pattern is drafted from your measurements.
Neither UNTUCKit nor Deo Veritas is a bad shirt at its price. The question this page exists to answer is what each one publishes about how it is built — and that is in the table, with the sources. See how the measurements are taken.
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Other shirt comparisons
Sources
- 1. UNTUCKit — wrinkle-free collectionbrand · read 2026-09-29
- 2. UNTUCKit — shirts collectionbrand · read 2026-09-29
- 3. UNTUCKit support — return and exchange policybrand · read 2026-09-29
- 4. UNTUCKit support — how to start a return or exchangebrand · read 2026-09-29
- 5. SuperMoney — UNTUCKit return policy (states 60 days)third-party · read 2026-09-29
- 6. Deo Veritas — men’s dress shirts collectionbrand · read 2026-09-29
- 7. Deo Veritas — shirt designerbrand · read 2026-09-29
- 8. Deo Veritas — fit guaranteebrand · read 2026-09-29