Proper Cloth vs Eton: which dress shirt is actually worth it?
Side by side on the specifications that decide how a shirt looks after a year: the collar interlining, how the size is arrived at, the cloth, and the price each brand actually advertises rather than the one on the ticket.
Proper Cloth delivers more shirt per dollar than Eton
Proper Cloth scores 100/100 on specification per dollar against 7/100 for Eton. The score weighs two things a shirt is actually judged on after a year: the collar interlining and how the size is arrived at. Eton does not publish its collar interlining, so there is nothing there to check. Price is the lowest per-shirt figure each brand advertises itself, not a list price neither of them expects you to pay.
- Lower advertised price: Proper Cloth — $125 against $250 a shirt
- Collar construction: Proper Cloth — Proper Cloth publishes it (fused or unfused, your choice at order); Eton does not
- Fit control: Proper Cloth — Questionnaire-derived size against neck size only
| Specification | Proper Cloth | Eton |
|---|---|---|
| List price, one shirtWhat a single shirt costs at full price. | $1251 | $2507811 |
| Lowest advertised priceThe per-shirt price the brand itself promotes — its multi-buy ladder or standing sale. | $125 (no multi-buy)1 | $250 (no multi-buy)7811 |
| Collar interliningA glued collar is what bubbles and curls after a year of washing. Most brands decline to say which theirs is. | Fused or unfused, your choice at order2 | Not published by the brand711 |
| How the size is decidedAlpha sizing asks you to fit the shirt; a drafted pattern fits the shirt to you. | Questionnaire-derived size314 | Neck size only9 |
| Cloth | Broadcloth, twill, pinpoint oxford, chambray, denim, dobby, end-on-end, flannel, melange, oxford, poplin, royal oxford, herringbone and seersucker, in Egyptian, Sea Island, American Pima and Giza 45 cottons. Both two-ply and single-ply are offered, with counts referenced from 50s up to 330s and the rule of thumb that anything above 100 implies two-ply. No non-iron or wrinkle-free treatment is mentioned anywhere in the fabric reference; wrinkling is discussed only as a property of the weave.5 | The Signature Twill is a two-ply yarn spun from extra-long-staple cotton, which Eton says comes from the top 2 to 3% of the global harvest, and is wrinkle-resistant through the house Signature Finish rather than being sold as non-iron. The Soft Royal Oxford is garment-washed and described only through sliders for texture, lustre and weight — no numeric weight, ply or count. The oxford category is described as Italian-woven.8710 |
| Published construction | Collar construction is the one spec published in full, per collar model. Single-needle side seams, stitch density, split yoke and removable collar stays are not stated on the reference pages, and the button material could not be confirmed from the linked button article.21 | Eton publishes almost nothing itself beyond the garment wash and the Signature Finish. A third-party teardown reports single-needle stitching on sleeves and side seams, roughly twelve thousand stitches per shirt at eight stitches per centimetre, no split yoke, no gusset, buttons that mix crushed mother-of-pearl with resin and plastic, and sewn-in flexible collar stays that cannot be removed. None of that is a brand statement.117 |
| Where it is made | Does not name a country of manufacture on any page read — not on the custom shirt page, the fabric reference or the guarantee.156 | No country of manufacture is published on any Eton page read. A third-party review reports that Eton owns no factories and contracts production mostly in Eastern Europe, mostly Romania, supplying its own machinery. Note also that the claim that oxford cloth was developed in Scotland in the 1800s is a fabric-history line, not a sourcing claim.711 |
| Returns | Free 60-day returns and remakes, with free remakes if the first custom shirt is not right. No numeric cap on remakes is stated on the guarantee page; a third-party write-up claims two complimentary remakes per product category, which the brand page does not confirm. Altered clothing is not accepted back at all, and who pays return shipping is not stated.6 | No returns policy was reached on any Eton page read for this record. |
| Turnaround | Made to measure in under two weeks, stated on the custom shirt page.1 | No dispatch or delivery time was reached on any Eton page read for this record. |
| Spec per dollarCollar construction and sizing method against the price actually advertised (0–100). | 100/100 · Exceptional | 7/100 · Paying for the name |
Who each one is for
- Proper Cloth
- Someone who wants to choose a fused or unfused collar knowingly, without measuring themselves, and to have the shirt inside two weeks.
- Eton
- A buyer who wants a wrinkle-resistant premium shirt in numeric neck sizing and is content to take the construction on trust.
Questions people ask about this pair
- Is Proper Cloth or Eton cheaper?
- Proper Cloth. Its lowest advertised price is $125 a shirt against $250 for Eton. At full list the two are $125 and $250.
- Which has the better collar?
- Proper Cloth. Publishes interlining by collar model and defines the terms: a heat-bonded interlining is fused, a sewn-in one is unfused. Dress collars are stiff fused, casual collars are soft non-fused with the interlining sewn to the collar fabric, and hybrid collars are soft fused with a lighter, more pliable interlining. Because the choice is made by picking a collar, the buyer decides fused or unfused at order time. Does not publish whether the collar is fused. A long-form third-party review reports no collar blistering over six years of wear but says the fused-versus-unfused question is not addressed anywhere by the brand, so even a deep outside inspection could not settle it.
- How do I get the right size from Proper Cloth or Eton?
- Proper Cloth: Three routes: a ten-question Smart Sizes questionnaire that adjusts sixteen independent fit points, nine body measurements entered directly, or measurements taken off a shirt you already own. Standard fits are Super Slim, Slim and Classic. Read the size charts carefully — chest, midsection, bottom and sleeve widths are half, flat garment measurements taken across the front of a shirt lying flat, and the brand says to double them to get the garment circumference, so a listed 21.5 inch chest width is a 43 inch chest. Eton: Numeric neck sizing in both centimetres and inches — 35, 36, 37 and up — rather than alpha. Dress shirt fits are Super Slim, Slim, Contemporary and Classic; casual shirt fits are Slim, Contemporary and Casual. No made-to-measure route was found.
- What are the return policies?
- Proper Cloth: Free 60-day returns and remakes, with free remakes if the first custom shirt is not right. No numeric cap on remakes is stated on the guarantee page; a third-party write-up claims two complimentary remakes per product category, which the brand page does not confirm. Altered clothing is not accepted back at all, and who pays return shipping is not stated. Eton: No returns policy was reached on any Eton page read for this record.
What a made-to-measure shirt costs from the workshop
We are not on this page to sell you a third option you did not ask for, so here are the numbers to compare against the table above. A shirt cut to your own measurements in our Hoi An workshop is $39–$59 garment-only, depending on the cloth, with shipping quoted separately. There is no size to pick and no fit name to guess between: the pattern is drafted from your measurements.
Neither Proper Cloth nor Eton is a bad shirt at its price. The question this page exists to answer is what each one publishes about how it is built — and that is in the table, with the sources. See how the measurements are taken.
“I’m incredibly grateful for the Team at Nathan Taylor’s, I had the absolute best experience from the WhatsApp video call to the customer service… they are top notch. I can’t recommend them enough and will definitely be purchasing more suits from them. Cảm ơn!”
“Suit arrived! It’s incredible, amazing job thank you.”
“Ordered two suits and four shirts, remotely from the US. They fit great and are great quality! Was able to do everything over WhatsApp for measurements, etc. Will definitely visit if I ever make it to Hoi An. Highly recommend!”
“Being a short and stocky person, I could never truly get clothing that fitted properly. "Off the rack" was never an option... As I opened the small box, I got nervous and wondered if I made a big mistake and basically gambled away a fair amount of money. I ordered a 3 piece suit, 2 shirts and had a pair of leather dress shoes. Everything fitted nicely... the shirts were absolutely PERFECT.”
“Very satisfied; incredibly skillful to make clothes fit so perfectly. Beautiful fabric exactly as promised, very neat — would simply love to order from here again!”
“They did such an amazing job, my suit fits perfectly and the craftsmanship is superb! Linda was a great help and she knows exactly what she is doing. I can't recommend this place enough and I will be getting more suits from them in the future guaranteed!”
“Great place to get perfect suit, they send me to Poland with no problems.”
“WOW! Ordered a suit online with Linda. She contacted me by video call to go through the measuring process and once confirmed measurements again, around 4 weeks later a made to measure suit arrived in the UK. Fitted perfectly and I didn't even visit! Fantastic quality and customer service from Linda. Would definitely recommend!”
“Exceptional experience from start to finish. I ordered a fully custom two-piece double-breasted suit remotely from France, Linda and Jennifer guided me through every step with patience and professionalism. The suit arrived in under 3 weeks and the result is flawless: fabric, cut, lining, silhouette, everything is perfect. Nathan Tailors delivered exactly the vision I had in mind. I will absolutely be ordering again. Highly recommended.”
“This was my first time buying suits online so I was a bit apprehensive. However, the online order form was both easy to use and very thorough, and they did a video call with me to make sure of a couple of measurements that were out of the normal range. Two suits and a shirt arrived here in New Zealand in less than two weeks, are well-made, and fit perfectly. I'm thrilled with the service.”
Other shirt comparisons
Sources
- 1. Proper Cloth — custom dress shirtsbrand · read 2026-09-29
- 2. Proper Cloth — shirt collar constructionsbrand · read 2026-09-29
- 3. Proper Cloth — standard sizes, types of fit and size chartsbrand · read 2026-09-29
- 4. Proper Cloth — dress shirt body measurementsbrand · read 2026-09-29
- 5. Proper Cloth — dress shirt fabrics referencebrand · read 2026-09-29
- 6. Proper Cloth — Perfect Fit Guaranteebrand · read 2026-09-29
- 7. Eton — white solid Oxford shirt (Soft Royal Oxford)brand · read 2026-09-29
- 8. Eton — solid Signature Twill shirtbrand · read 2026-09-29
- 9. Eton — size guidebrand · read 2026-09-29
- 10. Eton — signature oxford shirts categorybrand · read 2026-09-29
- 11. Gentleman’s Gazette — Eton dress shirts reviewedthird-party · read 2026-09-29