NathanCustom Tailors

Nathan Tailors vs Hockerty: which dress shirt is actually worth it?

Side by side on the specifications that decide how a shirt looks after a year: the collar interlining, how the size is arrived at, the cloth, and the price each brand actually advertises rather than the one on the ticket.

Nathan · Bespoke shirtmakerHockerty · Online made-to-measureChecked 2026-09-29 / 2026-09-29

Nathan Tailors delivers more shirt per dollar than Hockerty

Nathan Tailors scores 100/100 on specification per dollar against 77/100 for Hockerty. The score weighs two things a shirt is actually judged on after a year: the collar interlining and how the size is arrived at. Hockerty does not publish its collar interlining, so there is nothing there to check. Price is the lowest per-shirt figure each brand advertises itself, not a list price neither of them expects you to pay.

  • Lower advertised price: Nathan Tailors — $39 against $69 a shirt
  • Collar construction: Nathan Tailors — Nathan Tailors publishes it (fused or unfused, your choice at order); Hockerty does not
  • Fit control: Nathan Tailors — Individual pattern drafted for you against questionnaire-derived size
SpecificationNathan TailorsHockerty
List price, one shirtWhat a single shirt costs at full price.$391$694
Lowest advertised priceThe per-shirt price the brand itself promotes — its multi-buy ladder or standing sale.$39 (no multi-buy)1$69 (no multi-buy)4
Collar interliningA glued collar is what bubbles and curls after a year of washing. Most brands decline to say which theirs is.Fused or unfused, your choice at order2Not published by the brand4
How the size is decidedAlpha sizing asks you to fit the shirt; a drafted pattern fits the shirt to you.Individual pattern drafted for you3Questionnaire-derived size54
ClothCotton blend, premium cotton, linen-cotton, premium linen and a bamboo-blend stretch cloth. Fibre content is stated for each cloth before it is cut and is never claimed as a pure fibre unless it is one.1Over 100 shirt fabrics, with cotton poplin, twill and linen blends named. Ply, yarn count, cotton origin and any non-iron treatment are not published.4
Published constructionCollar shape, spread angle, band height and fused-or-unfused are specified per shirt. Garments ship with seam allowance and spare matching cloth so a local tailor can adjust them.21Customisation covers collar style, cuff style, button thread colour, sleeve length, monogram, pocket styles and lining colours. Interlining type, single-needle stitching, stitch density, split yoke, button material and gussets are not published.4
Where it is madeCut and sewn in our own workshop in Hoi An, Vietnam. There is no third-party factory and no retail middleman.1Publishes production locations by product: suits, shirts and jackets are produced in Shanghai, shoes in Spain and jeans in Shandong, with orders returning to operation centres for a quality review before shipping.5
ReturnsNo cash refunds on made-to-measure garments. Every shirt ships with seam allowance and spare cloth so a local tailor can fine-tune the fit, at your cost, and the team works with you over WhatsApp until it is right. We do not offer a free remake.1If a garment does not fit, local partners make the adjustments, or any local tailor may do it with costs covered according to unpublished after-sales conditions, and if a garment cannot be altered to fit the brand will remake it until it fits. No window in days, no reimbursement cap, no return-shipping payer and no refund position is published on the guarantee page — a strong promise attached to terms the brand does not publish.6
TurnaroundTwo to three weeks to most destinations, made in three to four working days and shipped by express courier. Two days in person in Hoi An.1Hockerty’s two pages disagree: the how-it-works page says approximately 18 days end to end, while the shirt page shows a delivery promise of about 15 days. Both are the brand’s own figures and neither reconciles the other.54
Spec per dollarCollar construction and sizing method against the price actually advertised (0–100).100/100 · Exceptional77/100 · Exceptional

Who each one is for

Nathan Tailors
Anyone who has decided the collar and the fit matter more than the label, and is willing to wait two to three weeks to have both specified rather than guessed.
Hockerty
A first-time made-to-measure buyer who wants the cheapest entry and will let an algorithm guess their measurements.

Questions people ask about this pair

Is Nathan Tailors or Hockerty cheaper?
Nathan Tailors. Its lowest advertised price is $39 a shirt against $69 for Hockerty. At full list the two are $39 and $69.
Which has the better collar?
Nathan Tailors. Fused or unfused is a decision on the order form at no extra charge, along with collar shape, spread angle and band height, because these are pattern decisions rather than materials. Does not publish whether the collar is fused. Hockerty is a configurator-led brand: it publishes style options in depth and construction specifications not at all.
How do I get the right size from Nathan Tailors or Hockerty?
Nathan Tailors: There is no size chart to read and no fit name to choose between. The pattern is drafted from your own measurements, taken through a guided measurement flow, and a tailor reviews them before anything is cut. Hockerty: An algorithm predicts your body measurements from a few inputs, which the brand says is trained on over thirteen years of data. Customers may optionally verify the predictions or measure at home, but no tape measure is required and there is no route for copying a shirt you already own.
What are the return policies?
Nathan Tailors: No cash refunds on made-to-measure garments. Every shirt ships with seam allowance and spare cloth so a local tailor can fine-tune the fit, at your cost, and the team works with you over WhatsApp until it is right. We do not offer a free remake. Hockerty: If a garment does not fit, local partners make the adjustments, or any local tailor may do it with costs covered according to unpublished after-sales conditions, and if a garment cannot be altered to fit the brand will remake it until it fits. No window in days, no reimbursement cap, no return-shipping payer and no refund position is published on the guarantee page — a strong promise attached to terms the brand does not publish.

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