Hockerty vs Indochino: which dress shirt is actually worth it?
Side by side on the specifications that decide how a shirt looks after a year: the collar interlining, how the size is arrived at, the cloth, and the price each brand actually advertises rather than the one on the ticket.
Hockerty delivers more shirt per dollar than Indochino
Hockerty scores 77/100 on specification per dollar against 73/100 for Indochino. The score weighs two things a shirt is actually judged on after a year: the collar interlining and how the size is arrived at. Indochino does not publish its collar interlining, so there is nothing there to check. Price is the lowest per-shirt figure each brand advertises itself, not a list price neither of them expects you to pay.
- Lower advertised price: Hockerty — $69 against $97 a shirt
- Fit control: Indochino — Made to your measurements against questionnaire-derived size
| Specification | Hockerty | Indochino |
|---|---|---|
| List price, one shirtWhat a single shirt costs at full price. | $691 | $13947 |
| Lowest advertised priceThe per-shirt price the brand itself promotes — its multi-buy ladder or standing sale. | $69 (no multi-buy)1 | $9747 |
| Collar interliningA glued collar is what bubbles and curls after a year of washing. Most brands decline to say which theirs is. | Not published by the brand1 | Not published by the brand4 |
| How the size is decidedAlpha sizing asks you to fit the shirt; a drafted pattern fits the shirt to you. | Questionnaire-derived size21 | Made to your measurements5 |
| Cloth | Over 100 shirt fabrics, with cotton poplin, twill and linen blends named. Ply, yarn count, cotton origin and any non-iron treatment are not published.1 | Named cloths across the premium shirt line include an anti-wrinkle weave, oxford, basketweave, cotton stretch, flannel stretch, corduroy, cotton-linen, herringbone, dobby and brushed melange, with the marketing describing fine cotton and premium poplin. Ply and yarn count are not published, and the anti-wrinkle line carries no treatment chemistry or non-iron grading.4 |
| Published construction | Customisation covers collar style, cuff style, button thread colour, sleeve length, monogram, pocket styles and lining colours. Interlining type, single-needle stitching, stitch density, split yoke, button material and gussets are not published.1 | Nothing is published. No interlining type, no single-needle claim, no stitch density, no split yoke, no button material, no gusset and no collar-stay statement — the page offers fabrics and linings in place of construction.4 |
| Where it is made | Publishes production locations by product: suits, shirts and jackets are produced in Shanghai, shoes in Spain and jeans in Shandong, with orders returning to operation centres for a quality review before shipping.2 | No country of manufacture is disclosed anywhere on the shirt collection page.4 |
| Returns | If a garment does not fit, local partners make the adjustments, or any local tailor may do it with costs covered according to unpublished after-sales conditions, and if a garment cannot be altered to fit the brand will remake it until it fits. No window in days, no reimbursement cap, no return-shipping payer and no refund position is published on the guarantee page — a strong promise attached to terms the brand does not publish.3 | Indochino’s own alterations article states that refunds are not available under any circumstances and that it does not accept returns or offer refunds on made-to-measure items. Claims must be made within 14 days of receipt, and the alteration reimbursement for a shirt is $25 USD or CAD, or $30 AUD, available only in Canada, the United States and Australia. That article contains no remake or replacement clause at all; third parties describe a free remake after the alteration credit is used, but the brand does not document one.65 |
| Turnaround | Hockerty’s two pages disagree: the how-it-works page says approximately 18 days end to end, while the shirt page shows a delivery promise of about 15 days. Both are the brand’s own figures and neither reconciles the other.21 | No lead time is published on any Indochino page read. A third-party customisation directory says an order takes about three weeks, but it is undated and is not a brand statement.48 |
| Spec per dollarCollar construction and sizing method against the price actually advertised (0–100). | 77/100 · Exceptional | 73/100 · Strong |
Who each one is for
- Hockerty
- A first-time made-to-measure buyer who wants the cheapest entry and will let an algorithm guess their measurements.
- Indochino
- Someone who wants to be measured in person at a showroom and accepts that the shirt cannot be refunded afterwards.
Questions people ask about this pair
- Is Hockerty or Indochino cheaper?
- Hockerty. Its lowest advertised price is $69 a shirt against $97 for Indochino. At full list the two are $69 and $139.
- Which has the better collar?
- Neither can be separated on published evidence. Does not publish whether the collar is fused. Hockerty is a configurator-led brand: it publishes style options in depth and construction specifications not at all. Does not publish whether the collar is fused. Nothing about interlining appears on the shirt collection page, which offers style customisation in place of any construction specification.
- How do I get the right size from Hockerty or Indochino?
- Hockerty: An algorithm predicts your body measurements from a few inputs, which the brand says is trained on over thirteen years of data. Customers may optionally verify the predictions or measure at home, but no tape measure is required and there is no route for copying a shirt you already own. Indochino: Two routes, both published: measure yourself at home with the brand’s instructional video, or book a showroom appointment and have a style guide measure you. There is no questionnaire or algorithm route and no way to copy a shirt you already own.
- What are the return policies?
- Hockerty: If a garment does not fit, local partners make the adjustments, or any local tailor may do it with costs covered according to unpublished after-sales conditions, and if a garment cannot be altered to fit the brand will remake it until it fits. No window in days, no reimbursement cap, no return-shipping payer and no refund position is published on the guarantee page — a strong promise attached to terms the brand does not publish. Indochino: Indochino’s own alterations article states that refunds are not available under any circumstances and that it does not accept returns or offer refunds on made-to-measure items. Claims must be made within 14 days of receipt, and the alteration reimbursement for a shirt is $25 USD or CAD, or $30 AUD, available only in Canada, the United States and Australia. That article contains no remake or replacement clause at all; third parties describe a free remake after the alteration credit is used, but the brand does not document one.
What a made-to-measure shirt costs from the workshop
We are not on this page to sell you a third option you did not ask for, so here are the numbers to compare against the table above. A shirt cut to your own measurements in our Hoi An workshop is $39–$59 garment-only, depending on the cloth, with shipping quoted separately. There is no size to pick and no fit name to guess between: the pattern is drafted from your measurements.
Neither Hockerty nor Indochino is a bad shirt at its price. The question this page exists to answer is what each one publishes about how it is built — and that is in the table, with the sources. See how the measurements are taken.
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Other shirt comparisons
Sources
- 1. Hockerty — custom dress shirtsbrand · read 2026-09-29
- 2. Hockerty — how it worksbrand · read 2026-09-29
- 3. Hockerty — perfect fit guaranteebrand · read 2026-09-29
- 4. Indochino — premium shirts collectionbrand · read 2026-09-29
- 5. Indochino — how Indochino worksbrand · read 2026-09-29
- 6. Indochino — alterations and returnsbrand · read 2026-09-29
- 7. FindPrices — Indochino pricing structurethird-party · read 2026-09-29
- 8. Mass Customization — Indochino custom shirts (states about three weeks)third-party · read 2026-09-29