Deo Veritas vs Indochino: which dress shirt is actually worth it?
Side by side on the specifications that decide how a shirt looks after a year: the collar interlining, how the size is arrived at, the cloth, and the price each brand actually advertises rather than the one on the ticket.
Indochino delivers more shirt per dollar than Deo Veritas
Indochino scores 73/100 on specification per dollar against 35/100 for Deo Veritas. The score weighs two things a shirt is actually judged on after a year: the collar interlining and how the size is arrived at. Deo Veritas does not publish its collar interlining, so there is nothing there to check. Price is the lowest per-shirt figure each brand advertises itself, not a list price neither of them expects you to pay.
- Lower advertised price: Indochino — $97 against $150 a shirt
- Fit control: Indochino — Made to your measurements against questionnaire-derived size
| Specification | Deo Veritas | Indochino |
|---|---|---|
| List price, one shirtWhat a single shirt costs at full price. | $15012 | $13947 |
| Lowest advertised priceThe per-shirt price the brand itself promotes — its multi-buy ladder or standing sale. | $150 (no multi-buy)12 | $9747 |
| Collar interliningA glued collar is what bubbles and curls after a year of washing. Most brands decline to say which theirs is. | Not published by the brand21 | Not published by the brand4 |
| How the size is decidedAlpha sizing asks you to fit the shirt; a drafted pattern fits the shirt to you. | Questionnaire-derived size2 | Made to your measurements5 |
| Cloth | Dobby, twill and poplin plus cotton and Lycra stretch blends, across more than 200 fabrics with 19 collar styles and 10 cuff options. Ply and yarn count are not published, and there is no non-iron treatment stated.12 | Named cloths across the premium shirt line include an anti-wrinkle weave, oxford, basketweave, cotton stretch, flannel stretch, corduroy, cotton-linen, herringbone, dobby and brushed melange, with the marketing describing fine cotton and premium poplin. Ply and yarn count are not published, and the anti-wrinkle line carries no treatment chemistry or non-iron grading.4 |
| Published construction | Single needle stitching throughout, two-piece split yokes, reinforced bottom hem gussets and pattern matching at the placket and yoke. No stitch density is recorded here: the figure usually attributed to Deo Veritas comes from a construction page whose host no longer resolves, and the only live page carrying it is an unrelated third party describing a general industry standard. The same dead source is the only basis for the mother-of-pearl button claim, so that is not recorded either.2 | Nothing is published. No interlining type, no single-needle claim, no stitch density, no split yoke, no button material, no gusset and no collar-stay statement — the page offers fabrics and linings in place of construction.4 |
| Where it is made | Names a continent, not a country: shirts are described as handmade using old-world techniques by the brand’s European team. No country or factory is published.2 | No country of manufacture is disclosed anywhere on the shirt collection page.4 |
| Returns | Two clocks run at once: 30-day no-hassle returns, but fit and alteration claims must be notified within 15 days of receiving the item. On a first order the brand will alter regardless of fault, with an alteration credit of up to $50. Whether a custom shirt can be refunded is not addressed — the policy routes fit problems to alteration rather than refund — and who pays return shipping is not stated.3 | Indochino’s own alterations article states that refunds are not available under any circumstances and that it does not accept returns or offer refunds on made-to-measure items. Claims must be made within 14 days of receipt, and the alteration reimbursement for a shirt is $25 USD or CAD, or $30 AUD, available only in Canada, the United States and Australia. That article contains no remake or replacement clause at all; third parties describe a free remake after the alteration credit is used, but the brand does not document one.65 |
| Turnaround | Most custom orders ship within 14 to 21 days, via DHL. The designer page and the fit-guarantee page agree on this.32 | No lead time is published on any Indochino page read. A third-party customisation directory says an order takes about three weeks, but it is undated and is not a brand statement.48 |
| Spec per dollarCollar construction and sizing method against the price actually advertised (0–100). | 35/100 · Fair | 73/100 · Strong |
Who each one is for
- Deo Veritas
- Someone who wants a split yoke and single-needle stitching without owning a tape measure, and will take two photographs instead.
- Indochino
- Someone who wants to be measured in person at a showroom and accepts that the shirt cannot be refunded afterwards.
Questions people ask about this pair
- Is Deo Veritas or Indochino cheaper?
- Indochino. Its lowest advertised price is $97 a shirt against $150 for Deo Veritas. At full list the two are $150 and $139.
- Which has the better collar?
- Neither can be separated on published evidence. Does not publish whether the collar is fused, on any live page. The brand publishes an unusually detailed construction list for an online made-to-measure house and interlining is simply not on it. Does not publish whether the collar is fused. Nothing about interlining appears on the shirt collection page, which offers style customisation in place of any construction specification.
- How do I get the right size from Deo Veritas or Indochino?
- Deo Veritas: Three routes: a QuickMeasure algorithm built on seven fit questions such as age, height and collar size with no tape measure required; a mobile app that takes two photographs of you; or traditional manual measurements entered by hand. Indochino: Two routes, both published: measure yourself at home with the brand’s instructional video, or book a showroom appointment and have a style guide measure you. There is no questionnaire or algorithm route and no way to copy a shirt you already own.
- What are the return policies?
- Deo Veritas: Two clocks run at once: 30-day no-hassle returns, but fit and alteration claims must be notified within 15 days of receiving the item. On a first order the brand will alter regardless of fault, with an alteration credit of up to $50. Whether a custom shirt can be refunded is not addressed — the policy routes fit problems to alteration rather than refund — and who pays return shipping is not stated. Indochino: Indochino’s own alterations article states that refunds are not available under any circumstances and that it does not accept returns or offer refunds on made-to-measure items. Claims must be made within 14 days of receipt, and the alteration reimbursement for a shirt is $25 USD or CAD, or $30 AUD, available only in Canada, the United States and Australia. That article contains no remake or replacement clause at all; third parties describe a free remake after the alteration credit is used, but the brand does not document one.
What a made-to-measure shirt costs from the workshop
We are not on this page to sell you a third option you did not ask for, so here are the numbers to compare against the table above. A shirt cut to your own measurements in our Hoi An workshop is $39–$59 garment-only, depending on the cloth, with shipping quoted separately. There is no size to pick and no fit name to guess between: the pattern is drafted from your measurements.
Neither Deo Veritas nor Indochino is a bad shirt at its price. The question this page exists to answer is what each one publishes about how it is built — and that is in the table, with the sources. See how the measurements are taken.
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Other shirt comparisons
Sources
- 1. Deo Veritas — men’s dress shirts collectionbrand · read 2026-09-29
- 2. Deo Veritas — shirt designerbrand · read 2026-09-29
- 3. Deo Veritas — fit guaranteebrand · read 2026-09-29
- 4. Indochino — premium shirts collectionbrand · read 2026-09-29
- 5. Indochino — how Indochino worksbrand · read 2026-09-29
- 6. Indochino — alterations and returnsbrand · read 2026-09-29
- 7. FindPrices — Indochino pricing structurethird-party · read 2026-09-29
- 8. Mass Customization — Indochino custom shirts (states about three weeks)third-party · read 2026-09-29