Bonobos vs Indochino: which dress shirt is actually worth it?
Side by side on the specifications that decide how a shirt looks after a year: the collar interlining, how the size is arrived at, the cloth, and the price each brand actually advertises rather than the one on the ticket.
Indochino delivers more shirt per dollar than Bonobos
Indochino scores 73/100 on specification per dollar against 0/100 for Bonobos. The score weighs two things a shirt is actually judged on after a year: the collar interlining and how the size is arrived at. Bonobos does not publish its collar interlining, so there is nothing there to check. Price is the lowest per-shirt figure each brand advertises itself, not a list price neither of them expects you to pay.
- Lower advertised price: Bonobos — $89 against $97 a shirt
- Fit control: Indochino — Made to your measurements against alpha sizing (s/m/l/xl)
| Specification | Bonobos | Indochino |
|---|---|---|
| List price, one shirtWhat a single shirt costs at full price. | $8912 | $13936 |
| Lowest advertised priceThe per-shirt price the brand itself promotes — its multi-buy ladder or standing sale. | $89 (no multi-buy)12 | $9736 |
| Collar interliningA glued collar is what bubbles and curls after a year of washing. Most brands decline to say which theirs is. | Not published by the brand1 | Not published by the brand3 |
| How the size is decidedAlpha sizing asks you to fit the shirt; a drafted pattern fits the shirt to you. | Alpha sizing (S/M/L/XL)1 | Made to your measurements4 |
| Cloth | 98% cotton with 2% spandex — a stretch oxford rather than a pure cotton one. No fabric weight, ply or yarn count is published, and there is no non-iron claim: the care instructions say to warm iron if needed.1 | Named cloths across the premium shirt line include an anti-wrinkle weave, oxford, basketweave, cotton stretch, flannel stretch, corduroy, cotton-linen, herringbone, dobby and brushed melange, with the marketing describing fine cotton and premium poplin. Ply and yarn count are not published, and the anti-wrinkle line carries no treatment chemistry or non-iron grading.3 |
| Published construction | Nothing is published. No interlining, stitch density, single-needle seams, split yoke, gusset or button material appears on the product page.1 | Nothing is published. No interlining type, no single-needle claim, no stitch density, no split yoke, no button material, no gusset and no collar-stay statement — the page offers fabrics and linings in place of construction.3 |
| Where it is made | Says only "Imported". No country of manufacture is named.1 | No country of manufacture is disclosed anywhere on the shirt collection page.3 |
| Returns | Free shipping and returns within the US. The product page does not state a returns window in days.1 | Indochino’s own alterations article states that refunds are not available under any circumstances and that it does not accept returns or offer refunds on made-to-measure items. Claims must be made within 14 days of receipt, and the alteration reimbursement for a shirt is $25 USD or CAD, or $30 AUD, available only in Canada, the United States and Australia. That article contains no remake or replacement clause at all; third parties describe a free remake after the alteration credit is used, but the brand does not document one.54 |
| Turnaround | No dispatch or delivery time is published on the product page. | No lead time is published on any Indochino page read. A third-party customisation directory says an order takes about three weeks, but it is undated and is not a brand statement.37 |
| Spec per dollarCollar construction and sizing method against the price actually advertised (0–100). | 0/100 · Paying for the name | 73/100 · Strong |
Who each one is for
- Bonobos
- A man who is between standard lengths and wants stretch in an oxford, and does not need a pure cotton cloth.
- Indochino
- Someone who wants to be measured in person at a showroom and accepts that the shirt cannot be refunded afterwards.
Questions people ask about this pair
- Is Bonobos or Indochino cheaper?
- Bonobos. Its lowest advertised price is $89 a shirt against $97 for Indochino. At full list the two are $89 and $139.
- Which has the better collar?
- Neither can be separated on published evidence. Does not publish whether the button-down collar is fused. The product page names the collar and nothing about how it is built. Does not publish whether the collar is fused. Nothing about interlining appears on the shirt collection page, which offers style customisation in place of any construction specification.
- How do I get the right size from Bonobos or Indochino?
- Bonobos: Alpha sizing XS to XXL crossed with three lengths — Short, Regular and Long — which is the closest thing in the off-the-rack field to a sleeve-length axis without actually being neck and sleeve. Four fits: Tailored, Standard, Slim and Athletic. No made-to-measure. Indochino: Two routes, both published: measure yourself at home with the brand’s instructional video, or book a showroom appointment and have a style guide measure you. There is no questionnaire or algorithm route and no way to copy a shirt you already own.
- What are the return policies?
- Bonobos: Free shipping and returns within the US. The product page does not state a returns window in days. Indochino: Indochino’s own alterations article states that refunds are not available under any circumstances and that it does not accept returns or offer refunds on made-to-measure items. Claims must be made within 14 days of receipt, and the alteration reimbursement for a shirt is $25 USD or CAD, or $30 AUD, available only in Canada, the United States and Australia. That article contains no remake or replacement clause at all; third parties describe a free remake after the alteration credit is used, but the brand does not document one.
What a made-to-measure shirt costs from the workshop
We are not on this page to sell you a third option you did not ask for, so here are the numbers to compare against the table above. A shirt cut to your own measurements in our Hoi An workshop is $39–$59 garment-only, depending on the cloth, with shipping quoted separately. There is no size to pick and no fit name to guess between: the pattern is drafted from your measurements.
Neither Bonobos nor Indochino is a bad shirt at its price. The question this page exists to answer is what each one publishes about how it is built — and that is in the table, with the sources. See how the measurements are taken.
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Other shirt comparisons
Sources
- 1. Bonobos — Everyday Oxford Shirtbrand · read 2026-09-29
- 2. Bonobos — oxford shirts collectionbrand · read 2026-09-29
- 3. Indochino — premium shirts collectionbrand · read 2026-09-29
- 4. Indochino — how Indochino worksbrand · read 2026-09-29
- 5. Indochino — alterations and returnsbrand · read 2026-09-29
- 6. FindPrices — Indochino pricing structurethird-party · read 2026-09-29
- 7. Mass Customization — Indochino custom shirts (states about three weeks)third-party · read 2026-09-29