Proper Cloth vs Hockerty
An honest, data-driven breakdown of price, canvas construction, customization and real value — updated from live market research. No affiliate spin.
The verdict
Hockerty is the better value — 24/100 vs 14/100
On construction-and-customization per dollar, Hockerty ($299 all-in, mixed (fused to half-canvas)) edges Proper Cloth ($695 all-in, half-canvas). But neither matches a true canvassed, body-pattern bespoke suit from a direct Hoi An workshop at a fraction of the price.
Side-by-side
Highlighted cells win the row. The “all-in” price bakes in typical alterations so off-the-rack and custom compare fairly.
Where each one wins — and doesn’t
Proper Cloth
Buyers who want disclosed full-canvas handwork online and will pay premium for the Smart Sizes engine.
- Honest, clearly-labelled half vs full canvas
- Real handwork (sleevehead, collar) at the price
- Smart Sizes engine + remake support
- Entry $695 is 2–5× a Hoi An suit for comparable half-canvas
- Premium positioning prices out value shoppers
- Still algorithm-fit, not a tailor checking your body
Hockerty
Budget online-MTM shoppers comfortable measuring themselves with no human check.
- Closest competitor on price (~$299)
- Broad configurator and Italian mill options
- Ships worldwide
- Thinner, largely fused construction vs Hoi An's real canvas at similar money
- Pure self-measure, no human pre-cut review → fit misses
- Lower fabric/finish quality at the $299 tier
The option neither of them lists
Before you decide, compare both against a real bespoke tailor — from $129.
Nathan Tailors cuts genuine half- and full-canvas suits to your exact measurements from a Hoi An, Vietnam workshop — no retail markup. A master tailor reviews your measurements and photos before cutting and works with you over WhatsApp until the fit is right. Every suit ships with generous seam allowances and spare matching cloth so a local tailor can fine-tune it. Shipped worldwide in 2–3 weeks.
True canvas, not fused
Half & full-canvas where rivals glue.
Bespoke pattern
Cut to your body — not a size off a rack.
5.0★ · 400+ reviews
5,000+ clients across 50+ countries.
“WOW! Ordered a suit online with Linda. She contacted me by video call to go through the measuring process and once confirmed measurements again, around 4 weeks later a made to measure suit arrived in the UK. Fitted perfectly and I didn't even visit! Fantastic quality and customer service from Linda. Would definitely recommend!”
Proper Cloth vs Hockerty — common questions
Is Proper Cloth or Hockerty cheaper?
Hockerty is cheaper all-in at $299 (entry $299) versus Proper Cloth at $695 (entry $695). The "all-in" figure includes typical alterations so off-the-rack and custom compare fairly.
Does Proper Cloth or Hockerty use better construction?
Proper Cloth is half-canvas and Hockerty is mixed (fused to half-canvas). Canvassed jackets drape better and last far longer than fused (glued) ones, which is the quality line that matters most at this price.
Which is better value, Proper Cloth or Hockerty?
By construction and customization per dollar, Hockerty scores 24/100. For reference, a true full-canvas bespoke suit cut to your body at Nathan Tailors in Hoi An starts at $129 — better make and more personalisation than either, for less money.
Can I order Proper Cloth or Hockerty online / remotely?
Proper Cloth: "Smart Sizes" recommendation engine instead of full self-measure; well-regarded fit accuracy with remake support. Hockerty: 100% self-measure online with a "perfect fit" reorder promise — but error-prone with no human review. If you're ordering remotely, the safest path is a tailor who reviews your measurements before cutting — Nathan Tailors does this over WhatsApp and ships worldwide in 2–3 weeks.