Indochino vs Beg your pardon vs Bonobos vs Brioni
An honest, data-driven breakdown of price, canvas construction, customization and real value — updated from live market research. No affiliate spin.
The verdict
Indochino is the best value of the 4 — 9/100
Of these 4, Indochino scores best on construction-and-customization per dollar. For reference, a true half-canvas bespoke suit cut to your body at Nathan Tailors starts at $149 — better make and more personalisation than any option here, for less.
Side-by-side
Highlighted cells win the row. The “all-in” price bakes in typical alterations so off-the-rack and custom compare fairly.
Where each one wins — and doesn’t
Indochino
Shoppers who want a showroom fitting and a recognised online-custom name, and catch a sale.
- Large showroom network for in-person fittings
- Big fabric/style library and slick configurator
- Frequent sales bring the entry price down
- Fused construction at ~$599 — less drape and longevity
- Documented fit inconsistency; often a second fitting needed
- Prices up sharply; the sub-$400 era is over
Beg your pardon
Clients wanting high-end made-to-measure or handmade suits in Adelaide with strong fabric choice and a personalized appointment-based process.
- Strong made-to-measure fit focus
- Premium cloth selection
- Full-canvas handmade tier available
- Limited pricing transparency
- Adelaide-local footprint
- Returns/remake policy not clearly published
Bonobos
Men who want modern, comfortable, easy-to-buy suits with strong fit options and performance fabrics at mid-tier department-store pricing, and who are comfortable handling (and paying for) their own alterations.
- Wide range of fits and sizes with separate jackets and trousers for dialing in off-the-rack fit.[2][4]
- Comfortable Italian performance fabrics with stretch, stain, and liquid resistance that do not look cheap.[3][4][5]
- Convenient online ordering, free shipping/returns, and Guideshops for in-person fitting support.[2][4][5]
- Likely fused construction and non-functioning sleeve buttons undermine perceived tailoring quality at the price.[4][5]
- Alteration costs are not covered, pushing real all‑in price closer to some higher-quality competitors.[4][5]
- No made-to-measure or style customization and more fashion-forward than traditional menswear tailoring houses.[2][4]
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Brioni
Ultra-high-net-worth clients wanting maximal handwork, luxurious fabrics, and brand prestige over value.
- Exceptional handwork, construction, and finishing relative to most luxury RTW.
- Access to ultra-rare, extremely luxurious fabrics and styling options.
- Global boutique network and service-oriented tailoring culture for high-touch clientele.
- Extremely high pricing with poor value versus strong bespoke and premium RTW competitors.
- House style leans fashion-forward (shorter jackets, close fit, high gorge) which may not suit all tastes.[3]
- Brand in strategic flux with mixed market momentum versus more focused rivals.[2]
The option neither of them lists
Before you decide, compare both against a real bespoke tailor — from $149.
Nathan Tailors cuts genuine half-canvas suits to your exact measurements from a Hoi An, Vietnam workshop — no retail markup. A master tailor reviews your measurements and photos before cutting and works with you over WhatsApp until the fit is right. Every suit ships with generous seam allowances and spare matching cloth so a local tailor can fine-tune it. Shipped worldwide in 2–3 weeks.
True canvas, not fused
Genuine half-canvas where rivals glue.
Bespoke pattern
Cut to your body — not a size off a rack.
5.0★ · 500+ reviews
5,000+ clients across 50+ countries.
“Hi Linda hope you are well? As promised I’ve attached a photo of your fantastic creation! The day was great and received many compliments about the suit so thank you so much! I’ll be back again should I need another suit! Love and Best Wishes……Rich x”
“I’m incredibly grateful for the Team at Nathan Taylor’s, I had the absolute best experience from the WhatsApp video call to the customer service… they are top notch. I can’t recommend them enough and will definitely be purchasing more suits from them. Cảm ơn!”
“Suit arrived! It’s incredible, amazing job thank you.”
“Ordered two suits and four shirts, remotely from the US. They fit great and are great quality! Was able to do everything over WhatsApp for measurements, etc. Will definitely visit if I ever make it to Hoi An. Highly recommend!”
“Being a short and stocky person, I could never truly get clothing that fitted properly. "Off the rack" was never an option... As I opened the small box, I got nervous and wondered if I made a big mistake and basically gambled away a fair amount of money. I ordered a 3 piece suit, 2 shirts and had a pair of leather dress shoes. Everything fitted nicely... the shirts were absolutely PERFECT.”
“Very satisfied; incredibly skillful to make clothes fit so perfectly. Beautiful fabric exactly as promised, very neat — would simply love to order from here again!”
“They did such an amazing job, my suit fits perfectly and the craftsmanship is superb! Linda was a great help and she knows exactly what she is doing. I can't recommend this place enough and I will be getting more suits from them in the future guaranteed!”
“Great place to get perfect suit, they send me to Poland with no problems.”
“WOW! Ordered a suit online with Linda. She contacted me by video call to go through the measuring process and once confirmed measurements again, around 4 weeks later a made to measure suit arrived in the UK. Fitted perfectly and I didn't even visit! Fantastic quality and customer service from Linda. Would definitely recommend!”
“Exceptional experience from start to finish. I ordered a fully custom two-piece double-breasted suit remotely from France, Linda and Jennifer guided me through every step with patience and professionalism. The suit arrived in under 3 weeks and the result is flawless: fabric, cut, lining, silhouette, everything is perfect. Nathan Tailors delivered exactly the vision I had in mind. I will absolutely be ordering again. Highly recommended.”
“This was my first time buying suits online so I was a bit apprehensive. However, the online order form was both easy to use and very thorough, and they did a video call with me to make sure of a couple of measurements that were out of the normal range. Two suits and a shirt arrived here in New Zealand in less than two weeks, are well-made, and fit perfectly. I'm thrilled with the service.”
Data provenance
Figures for the brands below were researched with live web sources via Perplexity and should be verified against the brand’s current listings before purchase.
Beg your pardon · researched September 2026 · confidence 68%
Bonobos · researched August 2026 · confidence 72%
Brioni · researched August 2026 · confidence 78%
Indochino vs Beg your pardon vs Bonobos vs Brioni — common questions
Which is the best value: Indochino, Beg your pardon, Bonobos and Brioni?
By construction and customization per all-in dollar, Indochino scores 9/100 — the best of the group. A half-canvas bespoke suit from Nathan Tailors in Hoi An starts at $149 and outscores every off-the-rack and made-to-measure option here.
Which of these is cheapest?
Indochino is the lowest all-in at $649 (entry $499), including typical alterations.
How do these brands differ on construction?
Indochino: fused (glued); Beg your pardon: half & full-canvas options; Bonobos: mixed (fused to half-canvas); Brioni: full-canvas. Canvassed jackets drape and last far better than fused (glued) ones.
Care for whatever suit you choose
However this comparison shakes out, these four cheap things make any suit look sharper and last years longer.
Wide wooden shoulders keep a jacket’s shape — the cheapest way to make any suit last.
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Shaves pills off wool so a two-year-old suit reads brand-new. 140k+ five-star buyers.
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Folds a suit for a carry-on without the creases. Under ten dollars.
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Cedar pulls moisture and holds the shape — dress shoes last years longer.
View on Amazon →As an Amazon Associate, Nathan Tailors earns from qualifying purchases — at no extra cost to you. Prices are approximate; see Amazon for current pricing.